Channel grouping
Two dimensions are available in etracker analytics to group sources of origin: Medium and Channels.
The Medium dimension is assigned using the standard origin grouping and the associated campaign link parameter. The following standard assignments are set up:
| Medium | Description |
|---|---|
| Type-In | Direct access without referrer or campaign parameters, where visitors access the website by entering the URL or via a saved link. |
| SEO | Website visits via organic search from Google, Safari, Bing, Firefox, Edge, etc. If the links of search engine ads are not provided with UTM or etracker campaign parameters, ad links are also listed under SEO. |
| SEA | The assignment of links from the "paid search" requires that the ads are provided with campaign parameters. For Google Ads, the "Suffix of the final URL" field should be used for this. In Microsoft Ads, the field is called "Suffix of the final URL". |
| Social Media | Traffic via links from social networks. If ads are placed on Facebook, Instagram, TikTok, etc., "Social Ads" can be used as a medium, for example, to differentiate between organic and paid traffic from social networks at medium level. |
| Link/Referrer | Links from other websites, i.e. external links to your own website. It is important that all internal domains are entered under Account → Domain filter → Referrer exclusion. |
| AI | Link calls from AI models, i.e. LLMs such as ChatGPT, Perplexity, Gemini, Deepseek, Copilot and Grok. |
To create your own user-defined grouping, especially for organic sources of origin, automatic assignment rules can be set up using the Channel grouping function. This does not change the standard grouping under Medium, but supplements it with entries in the Channels dimension. Both dimensions can be used in reports and even combined with each other.
Proceed as follows:
- Open Account → Data enrichment → Channel grouping.
- Enter a name for the channel to be created.
- Assign a medium or a referrer to the channel by selecting the desired entry from the list that opens.
- The Add button can be used to create additional assignment pairs for existing or new channels. When assigning several media or referrers to a user-defined channel, please ensure that the channel name is written in the same way.
- Then click on Save changes to save the assignment pairs and activate them at the same time.
As soon as users reach the website via a medium or referrer set up in the assignment pairs, the accesses are automatically assigned to the respective channel based on rules. To evaluate, open the Medium report, for example, click on Select dimension, activate the Channels dimension and click on Done.
Optionally, you can drag the Channels dimension to the left to the front position and save the configuration using the button with the floppy disk symbol at the top right next to the time period selection.