What can etracker analytics do?

etracker analytics is a web analytics solution “made in Germany.” Founded in 2000, etracker is one of the pioneers of web analytics.

What sets etracker analytics apart from other solutions?

• Intuitive, powerful reporting: We aim to not only keep an eye on the key figures and metrics with a modern interface and the best UX, but also to gain in-depth insights.
• Reliable data quality thanks to a privacy-friendly, consent-free measurement methodology: etracker analytics offers a combination of cookie-free and cookie-based tracking. Thanks to the option of using a dedicated tracking domain, data collection is even protected against ad blockers and browser-based anti-tracking measures. Compliance with the GDPR and TDDDG, even without consent, has been independently audited and confirmed.
• Integrated tag and consent management: Every marketer can easily configure measurement points and have third-party tags fired securely after consent. This saves a lot of work and sources of legal errors.
• Perfect interaction with marketing platforms, BI and AI tools: Thanks to server-side conversion transfer to Google Ads, Microsoft Ads, Meta Ads and TikTok Ads, the ad algorithms are boosted and the return on ad spend (ROAS) is significantly increased. All reports and even raw data can be further processed in tools such as Looker Studio, Power BI and ChatGPT & Co.

You can find details about the features and pricing of the three etracker analytics editions—Basic, Pro, and Enterprise— here.

See for yourself: Try etracker analytics for free and with no obligation on your website, or join one of our weekly live demos. If you have specific questions or would like a personalized consultation, you can easily book an appointment with our sales team.

If you need help setting up or using etracker analytics, our customer service experts will be happy to assist you.

We also offer many self-paced courses in our etracker Academy , and our consultants provide personalized support during onboarding through check-ups, training sessions, tagging plans, reporting, and data integrations.