Data enrichment

Own dimensions

Using your own dimensions, data on pages (page impressions), visitors (users) and visits (sessions) can be enriched with additional information (e.g. from your own data sources such as a CRM system). These are transferred to etracker with the help of parameters and allow an in-depth view in the analysis.

The option to create your own dimensions and an overview of the dimensions you have already created can be found under Account → Data enrichment → Own dimensions.

To create a new custom dimension, enter the name that is to be displayed later in the reports in the Dimension name field. Then select one of the following options from the drop-down menu for the dimension type:

• User: Add this dimension type to enrich user profiles.
• Page Impression: Add this dimension type to enrich pages.
• Session: Add this dimension type to enrich visits.

Examples for the enrichment of user profiles, page impressions and sessions:

User (visitor)

• Sociodemographics
• Customer segment (CRM)
• Gender

Page impression (page)

• Testing variant
• Personalization
• Template/page type
• Author
• Updating/creation
• Language
• With/without video
• Product evaluation
• Keywords
• Rating

Session (visit)

• Login status

Once the Dimension name and Dimension type fields have been filled in, click on Add. After adding your own dimension, it appears in the dimension overview. The Parameter column displays the parameter (e.g. “et_seg1”) with which the dimension information can be transferred. By default, five custom dimensions can be defined. If you require additional custom dimensions, please contact Customer Service.

Value aliasing (optional)

Aliasing can be set up for the transferred dimension values so that a pseudonym can be transferred in the parameter instead of the clear name. The dimension values are aliased via a CSV file (max. 1 MB), which is uploaded to the corresponding custom dimension and can be overwritten at any time.

The format for each list entry is: value, alias (e.g. x12, female or “x12”, “female”).

Click on +-.csv file to select and upload the values file.

If values that are not in the aliasing file are transferred to etracker, they are listed in the reports without an alias.

Editing your own dimensions

Existing custom dimensions can be edited by clicking on the pencil icon in the Actions column. You can rename your own dimension and optionally add a csv file for value aliasing or replace an existing value file.

Please note that adding, replacing or removing a value file only affects data recorded in the future and not data from previous periods.

Delete own dimensions

To delete a custom dimension, click on the trash can icon in the dimension overview. Your own dimension is then no longer available for selection in the reports.

Transfer dimension information

If custom dimensions have been created under Account → Data enrichment → Custom dimensions, the dimension information can be transferred as a parameter in the parameter block of the tracking code, as a URL parameter or with a wrapper call.

var et_seg1="[Wert]";

http://www.meineseite.de?etcc_cmp=Sommer&etcc_med=Display&et_seg1=[Wert]

Example of transfer with the wrapper function:

onmousedown="et_eC_Wrapper({et_et: accountkey1, et_pagename: Login-Startseite, et_seg1: [Wert]});

Adding your own dimensions to the reports

To apply your own dimensions to the data in a report, click on Select dimension in the report. The custom dimensions are located in the right-hand column of the dimension selection. Select the corresponding custom dimension by clicking on the dimension name and then on Done.

The dimension information is then also displayed in the report.

Example

Visitors to the website should also be informed by etracker whether they are internal employees. The author of blog posts should also be transferred.

Step 1 – Create your own dimensions:

Two separate dimensions are created: Employee and Author. The value for the Employee dimension should be transferred internally. The User dimension type is selected here, as the visitor profiles are to be enriched. The values Author 1 and Author 2 should be transferred for the Author dimension. The dimension type Page Impression is selected here, as the page information is to be enriched.

Step 2 – Integration of the parameters for transfer as dimension information:

When the website is called up by internal employees, the transfer of the parameters in the parameter block of the tracking code then looks as follows:

.
.
var et_seg1 = "x12";
var et_seg2="intern";
.
.