Data enrichment

Take advantage of the many possibilities to collect additional information with etracker analytics and make it usable for your evaluations. These include

• Transfer information from GET parameters.
• Record anchor links as separate page views.
• Enrich information at visitor, site or page level.
• Adapt the campaign dimensions to your individual needs.
• Customize the product variants to your individual needs.
• Customize the names of the page areas to suit your individual needs.
• Assign any media and/or referrers to your own channels.

Own dimensions

Using your own dimensions, data on pages (page impressions), visitors (users) and visits (sessions) can be enriched with additional information (e.g. from your own data sources such as a CRM system). These are transferred to etracker with the help of parameters and allow an in-depth view in the analysis.

The option to create your own dimensions and an overview of the dimensions you have already created can be found under Account → Data enrichment → Own dimensions.

To create a new custom dimension, enter the name that is to be displayed later in the reports in the Dimension name field. Then select one of the following options from the drop-down menu for the dimension type:

• User: Add this dimension type to enrich user profiles.
• Page Impression: Add this dimension type to enrich pages.
• Session: Add this dimension type to enrich visits.

Examples for the enrichment of user profiles, page impressions and sessions:

User (visitor)

• Sociodemographics
• Customer segment (CRM)
• Gender

Page impression (page)

• Testing variant
• Personalization
• Template/page type
• Author
• Updating/creation
• Language
• With/without video
• Product evaluation
• Keywords
• Rating

Session (visit)

• Login status

Once the Dimension name and Dimension type fields have been filled in, click on Add. After adding your own dimension, it appears in the dimension overview. The Parameter column displays the parameter (e.g. “et_seg1”) with which the dimension information can be transferred. By default, five custom dimensions can be defined. If you require additional custom dimensions, please contact Customer Service.

Aliasing can be set up for the transferred dimension values so that a pseudonym can be transferred in the parameter instead of the clear name. The dimension values are aliased via a CSV file (max. 1 MB), which is uploaded to the corresponding custom dimension and can be overwritten at any time.

The format for each list entry is: value, alias (e.g. x12, female or “x12”, “female”).

Click on +-.csv file to select and upload the values file.

If values that are not in the aliasing file are transferred to etracker, they are listed in the reports without an alias.

Existing custom dimensions can be edited by clicking on the pencil icon in the Actions column. You can rename your own dimension and optionally add a csv file for value aliasing or replace an existing value file.

Please note that adding, replacing or removing a value file only affects data recorded in the future and not data from previous periods.

To delete a custom dimension, click on the trash can icon in the dimension overview. Your own dimension is then no longer available for selection in the reports.

If custom dimensions have been created under Account → Data enrichment → Custom dimensions, the dimension information can be transferred as a parameter in the parameter block of the tracking code, as a URL parameter or with a wrapper call.

var et_seg1="[Wert]";

http://www.meineseite.de?etcc_cmp=Sommer&etcc_med=Display&et_seg1=[Wert]

Example of transfer with the wrapper function:

onmousedown="et_eC_Wrapper({et_et: accountkey1, et_pagename: Login-Startseite, et_seg1: [Wert]});

To apply your own dimensions to the data in a report, click on Select dimension in the report. The custom dimensions are located in the right-hand column of the dimension selection. Select the corresponding custom dimension by clicking on the dimension name and then on Done.

The dimension information is then also displayed in the report.

Visitors to the website should also be informed by etracker whether they are internal employees. The author of blog posts should also be transferred.

Step 1 – Create your own dimensions:

Two separate dimensions are created: Employee and Author. The value for the Employee dimension should be transferred internally. The User dimension type is selected here, as the visitor profiles are to be enriched. The values Author 1 and Author 2 should be transferred for the Author dimension. The dimension type Page Impression is selected here, as the page information is to be enriched.

Step 2 – Integration of the parameters for transfer as dimension information:

When the website is called up by internal employees, the transfer of the parameters in the parameter block of the tracking code then looks as follows:

.
.
var et_seg1 = "x12";
var et_seg2="intern";
.
.

Channel grouping

Two dimensions are available in etracker analytics to group sources of origin: Medium and Channels.

The Medium dimension is assigned using the standard origin grouping and the associated campaign link parameter. The following standard assignments are set up:

To create your own user-defined grouping, especially for organic sources of origin, automatic assignment rules can be set up using the Channel grouping function. This does not change the standard grouping under Medium, but supplements it with entries in the Channels dimension. Both dimensions can be used in reports and even combined with each other.

Proceed as follows:

1. Open Account → Data enrichment → Channel grouping.
2. Enter a name for the channel to be created.
3. Assign a medium or a referrer to the channel by selecting the desired entry from the list that opens.
4. The Add button can be used to create additional assignment pairs for existing or new channels. When assigning several media or referrers to a user-defined channel, please ensure that the channel name is written in the same way.
5. Then click on Save changes to save the assignment pairs and activate them at the same time.

As soon as users reach the website via a medium or referrer set up in the assignment pairs, the accesses are automatically assigned to the respective channel based on rules. To evaluate, open the Medium report, for example, click on Select dimension, activate the Channels dimension and click on Done.

Optionally, you can drag the Channels dimension to the left to the front position and save the configuration using the button with the floppy disk symbol at the top right next to the time period selection.