Data filter

Domain filter

Misuse, manipulation, or tracking requests sent in error do occur from time to time. You can easily prevent these erroneous tracking requests from being processed by using the domain filter feature. We therefore recommend that you enter all domains associated with the website. Please also be mindful of potential staging environments and similar setups. This prevents tagging fraud in your analyses and ensures a reliable data set.

Account → Data Filters → Domain Filter

Referrer exclusion

Enter the main domain and all other internal domains of the website here (all domain names with extensions; subdomains are automatically included) that should be excluded from being tracked as external referral sources. Common payment providers are automatically excluded as external referral sources. This prevents campaign metrics from being skewed by transactions processed through third-party providers. Use the exclusion feature to include additional ticketing or payment providers that are not included in the default exclusion list.

Account → Data filter → Referrer exclusion

IP blocking

To prevent internal access from being recorded in etracker reports, IP ranges can be excluded from the count. To do this, simply enter one or more IP addresses separated by a semicolon. Due to data protection regulations, etracker only processes shortened IP addresses, which is why the filter option only includes three blocks. If external access is also excluded by the specified IP range, data processing can be objected to using the objection function in the data protection notice in order to exclude internal access from being recorded.

Account → Data filter → IP block

Country exclusion

You can use the country exclusion feature to specifically filter out bot traffic or unwanted visits from certain countries from your reports. The logic is the same as that of our domain filter: While the data reaches your account, it is not processed and therefore does not count toward your hit quota. In principle, etracker can process the data at a later stage.

Account → Data Filter → Country Exclusion