Targeting API (TAPI)
The Targeting API is used to personalize websites in real time. Personalization takes place the moment the visitor arrives on the website.
The Targeting API is a REST service that can be integrated into content management or store systems.
With the help of the transmitted data, website content can be dynamically generated or exchanged automatically depending on the customer’s interests. In this way, the etracker Targeting API not only helps to improve the user experience, but also to increase the conversion rate and sales.
The following requirements must be met in order to use the etracker Targeting API:
- Desired targeting data must be recorded by etracker and transferred via events (using the eCommerce API) or order parameters when the page is accessed. Orders, eCommerce events (‘Product viewed’, ‘Product added to shopping cart’ and/or ‘Product ordered’).
- The desired targeting data (attributes) are configured by etracker.