february

The campaign and the medium of the respective visit are now also listed on the overview page of the last visitors:

In the real-time report, data is only recorded for external campaigns at visitor entry.

Automatically transfer conversions on the server side from etracker to Meta Ads and TikTok Ads to provide the bidding algorithms with the best data and thus advertise even more efficiently.

Due to the mobile switch from app to browser, a combination of tag-based tracking and server-side upload is recommended for maximum conversion attribution:

Thanks to integrated tag and consent management, etracker automatically ensures deduplication, i.e. the prevention of double-counted conversions.

To the instructions for setting up Meta Ads

To the instructions for setting up TikTok Ads

This new option for data export allows you to remove summary rows:

When this option is disabled, the highlighted total rows are omitted from the exported data, which simplifies certain subsequent processing steps:

Use the authorization profiles to determine whether changes to the tag and/or Consent Management should be enabled:

With the new code version 6.0, order parameters that are no longer required have been removed. The new version of the etracker code available in all account settings looks like this:

<!-- Copyright (c) 2000-2025 etracker GmbH. All rights reserved. No reproduction, publication or modification allowed without permission. -->
<!-- etracker code 6.0 -->
<script type="text/javascript">
// var et_pagename = "";
// var et_areas = "";
</script>
<script id="_etLoader" type="text/javascript" charset="UTF-8" data-block-cookies="true" data-secure-code="a1b2c3" src="//code.etracker.com/code/e.js" async></script>
<!-- etracker code 6.0 end -->

The conversion processes have also been migrated to the new list view. As a result of this change, the previous tile view has been replaced across the board.