Data protection settings
You can access the data protection settings in your etracker account via the data protection menu item on the left-hand side of the application.
Data protection notice and objection option
Here you will find a template for the data protection notice on your website that you can simply adopt. We also provide optional functions for creating your own opt-out links or buttons.
Data protection → Data protection notice
Consent-free tracking cookies in accordance with CNIL requirements
In coordination with the French data protection authority CNIL, we have created a setting that allows etracker analytics to be used on websites without consent, even with cookies. To do this, it is necessary to deactivate special reports with granular data. This only affects the following reports:
- Last visitors
- B2B recognition
- Orders
Data protection → Requirements of the CNIL
Automatic scroll tracking
The scroll depth measurements for the ScrollMap report are temporarily stored in the session storage so that not every scroll movement leads to a tracking call, but the scroll depth data is “bundled” and sent to etracker every few seconds. As a lot of data can be generated in connection with the scroll depth measurement, this data is only collected on a random basis. Data stored in session storage is not persistent; it is automatically deleted by the browser when the tab is closed.
The use of session storage for scroll depth measurement is not a storage process that requires permission, as it is a purely technical delay in transmission in order not to negatively affect the loading speed and thus the user experience. The storage process can therefore be regarded as technically absolutely necessary in order to guarantee the actual website use at a sufficient speed.
The legal conformity of this procedure was confirmed in the audit by ePrivacy GmbH, which concludes: “In cookie-less mode (standard mode), the use of etracker analytics is lawful in accordance with the GDPR and TDDDG without any obligation to obtain consent.”
Optionally, scroll tracking can also be deactivated via these setting options or linked to prior consent to the setting of cookies for statistical purposes:
Data protection → Automatic scroll tracking
Data protection signet
Trust is an important factor for successful websites. The data protection signet therefore offers an excellent opportunity to communicate and prove legal compliance and data protection friendliness to your visitors.