January

The page for setting up the conversion upload for Google, Microsoft and Meta has been adapted to the new design and modernized. In addition, the tabs now have their own URL.

The familiar tile view will gradually be converted to the list view, as this makes it easier and clearer to work with.

The tabs for the tracking code page have been redesigned in color, made slightly larger and icons have been added for better visibility:

The new tag offers an alternative to the automatic recording of the internal search, which makes further information such as the number of search hits recordable in addition to the search term or search phrase.

In addition to the page name, further information can be recorded with the areas 1-10 with a virtual page view. This includes, for example, the language variant, meta tags or the navigation area.

The trigger group makes it possible to define several triggers that can trigger a tag.

The previous click paths were based on the page names. These in turn correspond to the page titles by default. If analysts prefer to work with URLs, they can change the automatic page naming in the account settings. As an alternative to the general change, the click path report can now be switched to page URLs. The change can only be made once and cannot be made retroactively!

In addition to the “Conversion name” dimension, the “Conversion type” shows how the conversion action is recorded: via e-commerce tracking, via the etracker tag manager or using created conversion processes.