Last visitors
The Last Visitors report is available via Real-time reports → Last visitors can be accessed. This is a tracking log or visit log that shows the last 50 visits to the website. Individual visits can be examined in detail using the overview table. As the report is based on real-time data, it helps with quality assurance in website and campaign tagging. It also shows how real people actually use the website.
For data protection reasons, only anonymous data is displayed. The IP addresses displayed were shortened before processing and cannot be used to identify natural persons.
The overview
The overview table shows the last 15 visitors and can be expanded to the last 50 visitors using the Load more button. The last visitors are always sorted according to the last recorded page view, regardless of how long the visitor has been active.
In the overview, active visits are highlighted in green with a shortened IP address. The dimensions session start, country, city and origin can be selected or deselected by clicking in the dimension selection above the table. All active dimensions can be filtered using the search function.
To refresh the overview, click on the reload icon showing the time since the last update.
The detailed view
By clicking on the IP address entry, you will be taken to the detailed view of the visitor and receive additional technical information such as browser, device type, operating system and all recorded interactions.
In the table, the interactions in the Type column are represented by different symbols:
- Campaign information
- Page views
- General and e-commerce events
The events triggered on a page and the campaign parameters recorded when the page is called up are displayed in a line indented with a curved arrow sign above the corresponding page call. For longer entries, the complete entries are displayed using a mouse overlay.
Quality assurance of the etracker integration
Check the correct etracker integration on the website using the Last Visitor Report. To do this, first call up your website. Then determine your own IP address in a parallel window (e.g. via https://www.wieistmeineip.de/) and enter it, shortened by the last octet, in the last visitor report in the search field at the top of the page.
Click on your shortened IP address to open the detailed view. If you now call up pages and trigger events on your website at the same time, you can view all recorded interactions and data in the detailed view.
All data listed in the Last Visitors report will be visible in the other reports of your etracker account after approx. 30-45 minutes.
Overview of further diagnostic options
In addition to the real-time last visitor report, the following diagnostic options are available:
- A guide for the diagnosis of e-commerce events
- The control of events, page views and eCommerce events sent to etracker using the developer tools of common browsers.
Checking the e-commerce events using the debug mode. In this case, no data is sent to etracker and the browser console displays extended error messages. Checking the CSS selectors using the CSS debug mode. This marks the area of the current page tracked when a selector is called.