Domain filter
There are two types of fraudulent use of tracking codes or tags by third parties:
- The tracking code is deliberately misused to artificially generate page views and transmit messages via the page name. These “fake” page names then appear in reports on page views. Such a procedure was observed in the run-up to US elections, for example.
- From time to time, entire websites or parts of them are copied. If the tracking code is also included in the copied HTML code, this is also copied. Although this helps to uncover the fraud, as the domains are output in the web analysis reporting, it also means that the statistics for the real website are falsified.
But there is also desired or at least accepted copying or scraping. To investigate which type of copying is involved – desired or undesired – you can simply call up a report such as the year month report and add the domain segment.
To exclude “unwanted” domains from reporting, enter the “real” domains under Account → Domain filter and click on Save changes.
This prevents “tagging fraud” in your evaluations and ensures a reliable database. This “whitelisting” is very important, as taking legal action against such fraudulent actions is usually very time-consuming.