etracker analytics
Can I use etracker on mobile devices?
The etracker analytics dashboard has a responsive design and is therefore also displayed excellently on mobile devices.
What is the difference between the key figures ‘visitors’ and ‘visits’?
A visit (session) includes all interactions of a visitor until the browser or browser tab is closed (if measurable) or up to 30 minutes of inactivity. After the end of the respective day, new visits to the website can only be assigned to the same visitor by means of a cookie in accordance with data protection regulations with consent. Without consent or a cookie, an additional visitor is counted with the new visit. Therefore, the key figure visit frequency is more meaningful in order to approximately calculate the unique visitors in a period: Unique visitors = visits/visit frequency
How reliable are the evaluations by geographical location?
Under Traffic Reports → Location → Geo you can call up reports according to the dimensions country, region (federal state) and city. The location is determined using the anonymized IP address, which allows conclusions to be drawn about the dial-up node or router. Ideally, this is only a few kilometers away from the user’s actual location, but it can also differ by several hundred kilometers. According to IPLocation.net, the accuracy of IP-based geolocation is around 95 to 99% for a country, 55 to 80% for a region (federal state) and 50 to 75% for a city.
Deviations between the location determined on the basis of the internet connection and the actual location of the user are due to the use of VPNs, remote access via company networks and so-called ISP routing. The HTML5 approach offers a more precise determination of the location, but this requires the explicit consent of the user and is therefore practically unusable for web analysis. In this respect, it is important to understand the information as the best possible orientation aid for detecting regional peculiarities, despite its vagueness.
What happens to campaigns that contain URL parameters from Google (UTM), Piwik Pro (PK) or Matomo (MTM)?
The URL parameters already present in the campaign links are automatically recorded by etracker upon activation.
You can see whether this function is already activated in your account here:
Account → Automatic collection → Campaign parameters from Google, Piwik Pro and Matomo
If the corresponding option is activated, the parameters are mapped as follows:
| UTM-Parameter | etracker Dimension | etracker Parameter |
|---|---|---|
| utm_medium | Medium | etcc_med |
| utm_campaign | Kampagne | etcc_cmp |
| utm_source | Herkunft | etcc_ori |
| utm_term | Keyword | etcc_key |
| utm_content | Variante | etcc_var |
| utm_id | Anzeige | etcc_ctv |
Piwik Pro
| pk-Parameter | etracker Dimension | etracker Parameter |
|---|---|---|
| pk_medium | Medium | etcc_med |
| pk_campaign | Kampagne | etcc_cmp |
| pk_source | Herkunft | etcc_ori |
| pk_keyword & pk_kwd | Keyword | etcc_key |
| pk_content | Variante | etcc_var |
| pk_cid | Anzeige | etcc_ctv |
Matomo
| mtm-Parameter | etracker Dimension | etracker Parameter |
|---|---|---|
| mtm_medium | Medium | etcc_med |
| mtm_campaign | Kampagne | etcc_cmp |
| mtm_source | Herkunft | etcc_ori |
| mtm_keyword & mtm_kwd | Keyword | etcc_key |
| mtm_content | Variante | etcc_var |
| mtm_cid | Anzeige | etcc_ctv |
| mtm_group | Gruppe | etcc_grp |
| mtm_placement | Platzierung | ctcc_plc |