March

The permitted formats are: .cer / .crt / .pem / .ca / .bundle. Only the intermediate certificate can be uploaded.

Wildcards are now also permitted for trigger conditions in the etracker tag manager. Previously, only regex was possible as an advanced limit.

In the conversion upload to Google and Microsoft, conversions created via the etracker tag manager can now also be used in addition to the three conversions previously available. When the checkbox is selected, conversions with the conversion name and the conversion value appear in the upload file. All conversions created via the etracker tag manager are taken into account.

For the conversion actions in Google Ads or Microsoft Ads, the names of the conversions must be entered. In this example, “newsletter_registration”

Multilingualism has been released for the etracker consent manager! Enterprise customers have the option to add more than two languages, Basic and Pro customers can add any two languages:

Languages can be added by clicking on the new + icon next to the languages:

This opens a dialog with the currently available languages:

These can be added to the Consent dialog and the text can be adapted:

The language displayed in the Consent Manager is automatically set via the browser language or can be defined in the settings:

Visitors to a website now see a drop-down menu instead of the language switch (formerly DE / EN):

Some of the third-party tags stored in the Tag Manager (Google, LinkedIn, Custom Code) can now also be played out via a trigger:

During automatic event recording, the file type is now written to the etracker dimension Type for downloads (e.g. of a PDF document) in order to distinguish between the different file types and to be able to address them in conversion processes, for example. In this example, the Type dimension is filled with the value pdf. Previously, only “Download” was written to the type.

Conversions created via the etracker tag manager can now also be uploaded to Google. To do this, the corresponding check mark must be set for Conversions in the etracker account under Paid Media Configuration:

In order for the conversion to be uploaded to Google, a conversion action must be created in Google. The name of the conversion action must correspond exactly to the name that was assigned when the conversion was created:

The website targets were converted to the new design already used in other configurators (segments, campaign links, etc.).

In addition to the new design, website goals can now also be measured as a conversion with a conversion value. When activated, the achievement of the last step is displayed in the Conversion key figure and the conversion value in the Conversion value key figure.

It is now possible to edit active and completed conversion processes.

With the etracker consent manager, it is possible to edit an uploaded image directly. This dialog appears after selecting the image:

The image can now be cut to size and used.

In the conversion upload to Google, the two fields Ad User Data and Ad Personalization have been added, which Google requires for Consent Mode v2. The fields are always filled with the value granted in order to meet Google’s requirements for Content Mode v2.

The Google UTM parameter “utm_id” has been added to our mapping of UTM parameters. This parameter was only created later by Google, so it was not yet available in the previous mapping. The “utm_id” parameter is mapped to the etracker parameter etcc_ctv, which corresponds to the display dimension in etracker.

The possible number of lines in the PDF has been increased from 400 to 1000.