Own reports

In the Enterprise Edition of etracker analytics, you can compile your own reports according to your own wishes and ideas and create them as individual reports with your own name. This gives you more flexibility than customizing preconfigured reports using your own configurations. However, the procedure for setting up your own reports is similar.

The data in your own reports is also available retrospectively.

Proceed as follows when setting up:

Under Custom reports, select whether it is an individual report with external marketing attribution or an internal campaign report. Internal campaign reports are used to evaluate onsite search and onsite campaigns such as internal banners, teaser elements and other website functions. You can find more information on measuring internal campaigns here.

After clicking on Individual reports + or Internal campaign reports + , an empty report initially appears. Use the + dimension button to select up to six attributes that the report should contain.

Optionally, you can add behavioral segments via + segment.

Select any number of key figures or complete key figure groups for the report under Key figures and key figure groups and click on Done.

Now you can make any adjustments you like:

• Sorting of key figures
• Filtering by dimension and key figure values
• Resorting the dimensions
• Conversion and attribution model selection

To save the created report, click on Custom configuration and Create new configuration +.

Give the custom report a name and click on Save >. The report is now available in the submenu of My reports.