Trigger

Triggers play a decisive role in tag management, as they determine when certain tags are played. In this respect, a link between tag and trigger is always necessary. With global standard tags, such as the Google Tag, the trigger is automatically defined, as the tag is played with every page view. If the trigger is not clearly defined by the tag, a suitable trigger must be defined and assigned to the tag.

The configuration of triggers in the etracker tag manager is very flexible and can be aligned to specific pages, elements or interactions.

Define trigger

To create a new trigger, select My triggers in the etracker tag manager menu and then click on + Add trigger in the top right-hand corner.

Now select a trigger type from the list:

• Page view
• Element click
• Element visibility
• Datalayer Push (Datalayer events)
• Time per page (time spent on a page)
• Scroll depth
• History Change
• etracker events (already recorded etracker events including e-commerce events and automatic standard events such as downloads, videos viewed, etc.)
• Trigger group (possibility to define several triggers that trigger a tag)

In the next step, you can give the trigger a name as a title and define the specific conditions for triggering. The options for the conditions depend on the respective trigger type. Once you have made all the necessary settings, click on Add trigger.

You are now ready to link a tag to the new trigger. To do this, go to My tags, click on + Add tag and select the appropriate tag type. If you click on the trigger selection in the tag configuration, you will now see the new trigger in the list and can select it.