Trigger
Triggers play a decisive role in tag management, as they determine when certain tags are played. Therefore, a link between tag and trigger is always required. With global standard tags such as the Google Tag, the trigger is automatically defined as the tag is played with every page view. If the trigger is not clearly defined by the tag, a suitable trigger must be defined and assigned to the tag.
The configuration of triggers in the etracker tag manager is very flexible and can be aligned to specific pages, elements or interactions.
Trigger overview
If you click on My triggers in the etracker tag manager, you will be taken to an overview of all existing triggers. The action options for editing, deleting or copying the selected trigger appear on mouseover.
Define trigger
To create a new trigger, select My triggers in the etracker tag manager menu and then click on + Add trigger in the top right-hand corner.
Now select a trigger type from the list:
- Page view
- Element click
- Element visibility
- Datalayer Push (Datalayer events)
- Time per page (time spent on a page)
- Scroll depth
- History Change
- etracker events (already recorded etracker events including e-commerce events and automatic standard events such as downloads, videos viewed, etc.)
- Trigger group (possibility to define several triggers that trigger a tag)
- Web Storage (Push)
In the next step, you can give the trigger a name as a title and define the specific conditions for triggering. The options for the conditions depend on the respective trigger type. Once you have made all the necessary settings, click on Add trigger.
You are now ready to link a tag to the new trigger. To do this, go to
As soon as a trigger is used as a trigger for a tag, a corresponding entry appears in the editing mode of the trigger. The display shows you directly in which tags the respective trigger is used and you can also switch to the configuration of the tag by clicking on the entry.
