PrestaShop

Module for etracker analytics and Signalize

Development and support by EVO-CON Internet services.

The module automatically integrates the etracker tracking code, the etracker eCommerce Tracking and the Signalize Push Service Worker into your store.

Benefit from these special advantages in no time at all:

1. Data protection-compliant web analysis without cookies and without the need for consent, but with maximum data gain with etracker analytics.
   
   This allows you to completely dispense with a cookie dialog, provided you do not use any other analysis, personalization or marketing cookies. If you want to use etracker analytics with cookies, you can record all visits and conversions even if you reject cookies.
   
2. Multi-channel push remarketing to strengthen customer loyalty and increase conversions with Signalize.
   
   Delight your customers with up-to-the-minute news and targeted campaigns – on all channels. Even iPhone users who cannot receive web push notifications by default can be provided with your news and offers thanks to Signalize.

With the help of the PrestaShop module, the etracker code (a Java script snippet) is automatically inserted into the header on all website pages. The snippet loads both the tracking code and the Signalize Service Worker.

etracker analytics automatically collects data such as product views, wish list events, shopping cart events, onsite searches, form interactions including all necessary product dimensions.

You can also:

• Track all page views with a unique name and corresponding breadcrumb as an area dimension
• Track onsite searches including search term and y/n results
• track these product events: Product details displayed, product added to cart, product removed from cart, product added to wishlist, coupon code added, order placed
• Manage product dimensions (e.g. name, ID, price, quantity, category level)

Once the tracking code has been implemented, you can use the data obtained for reporting purposes as well as for targeted push notification campaigns.