Google Ads

With etracker analytics Pro and Enterprise, Google Ads campaigns can be analyzed conveniently and in compliance with data protection regulations. In addition, Google Ads conversion tracking with etracker analytics in the cookie-free standard is consent-free and therefore records all conversions regardless of whether statistics cookies are accepted or rejected.

If conversion actions are already recorded with etracker analytics – either as orders (leads), purchases (sales) or target achievements (specific clicks or page views via the target wizard) – the setup consists of just two steps:

1. Setting up Google Ads campaign tracking and
2. Setting up the Google Ads conversion upload

In your account, go to Configuration → Conversion upload:

Here you will be guided through the entire set-up process in detail:

Setting up Google Ads campaign tracking

Would you like to measure the success of your Google Ads campaigns in a privacy-compliant and content-independent way with etracker analytics? No problem.

The“Suffix of the final URL” field was created in Google Ads for tracking purposes. The entries in this field are added to the campaign link when an ad is delivered by Google Ads and then always forwarded to the landing page. On the landing page, they are automatically recorded via the etracker count.

We recommend defining the suffix of the final URL at campaign level to enable descriptive campaign names in the evaluations. Unfortunately, Google Ads only offers a placeholder for the campaign ID, but not for the campaign name.

And this is what the entry in theSuffix fieldof the final URL looks like at campaign level:

etcc_med=SEA&etcc_par=Google&etcc_cmp=KAMPAGNENNAME&etcc_grp={adgroupid}&etcc_bky={keyword}&etcc_mty={matchtype}&etcc_plc={placement}&etcc_ctv={creative}&etcc_bde={device}&etcc_var={gclid} 

(Replace CAMPAIGN NAME with the actual name of the respective campaign).

Simply copy and paste the parameter set into the Suffix field of the final URL in Google Ads:

If you do not see theSuffixcolumnof the final URLunderDisplays and extensionsin theDisplaystab, simply add it via the column selection above the table.

The suffixes can also be added by downloading a list of your ads via your Google Ads Editor, adding them and then uploading them again. This is recommended if you want to add a suffix to the final URL for a large number of campaigns. To do this, follow these steps:

1. Sign in to your Google Ads account.
2. Click onAds and extensions.
3. Click onDownloadat the bottom right of the graphic.
4. Complete theSuffixcolumnof the final URLand save the changes.
5. Upload the edited list to Google Ads.

What to do if there is no etracker code on the target page?

If ads lead to pages without etracker code, it is not possible to record clicks using simple URL parameters.

In this case, please proceed as follows:

1. Enter the target page as the final URL in your Google Ads Editor.
2. Add a suitable etracker campaign redirect (redirect link) under URL options in theTracking templatefield. The campaign redirect can look like this:

https://www.etracker.de/ccr?et=Account-Schlüssel&etcc_med=SEA&etcc_par=Google&etcc_cmp=KAMPAGNENNAME&etcc_grp={adgroupid}&etcc_bky={keyword}&etcc_mty={matchtype}&etcc_plc={placement}&etcc_ctv={creative}&etcc_bde={device}&etcc_var={gclid}  

(Replace CAMPAIGN NAME with the actual name of the respective campaign).

The redirects can optionally also be created in the etracker link generator. You can find this in your account underConfiguration → Campaign links.

Setting up the Google Ads conversion upload

Would you like to control your Google Ads campaigns using etracker data? That’s no problem with the Google Ads Conversion Upload. The only requirement is that you have integrated Google Ads tracking.

The automatic upload of conversion data to Google Ads makes it possible for you,

• see the conversion rates and sales of your campaigns directly in Google Ads, so that you can manage and analyze campaigns completely in Google Ads.
• conversions and sales for automatic bidding strategies such as target CPA or target ROAS.

Once set up, the upload runs automatically. The setup is completed in just three steps:

Go to Configuration → Conversion upload:

Once the Suffix field of the final URL has been filled with the appropriate parameters for all Google Ads campaigns, the following settings can be made for the conversion upload:

• Setting the interval for the upload
• Selection of the attribution model for the assignment of conversion data(more information)
• Selection of the submitted conversion actions and counting method. Counting only one conversion is particularly recommended for inquiries, registrations and other leads. For purchases and bookings, on the other hand, the All option is recommended.

Adaily uploadloads the data of the last two days (yesterday and the day before yesterday) into Google Ads, aweekly uploadloads the data of the last fourteen days (yesterday, the day before yesterday, …).

For steps 2 and 3, follow these instructions if you are using the new Google Ads interface.

For steps 2 and 3, follow these instructions if you are using the old Google Ads interface.

The following applies to the new Google Ads interface:

To do this, log in to Google Ads, select Target → Uploads → Schedules in the menu bar and click on the plus sign:

SelectHTTPSas the source and enter the source URL created in the upload settings in etracker analytics in theSource URLfield:

This ensures that only Google Ads can retrieve the data. The source URL can be renewed at any time in etracker analytics, but must then be re-entered in Google Ads.

Finally, set the frequency and time and then click onSave and show preview to save the schedule. Google Ads loads the data for the first time, displays a preview and starts the automatic upload.

To ensure that all conversions from the previous day have been processed, we recommend setting a time between 3:00 am and 8:00 am for the upload.

Click on the large+ Create symbol and select the Conversion action item.

Click on Import on the right and then select these settings before clicking on Next .

Now define the appropriate conversion target project and enter the conversion name in etracker analytics depending on the previous conversion selection:

• For orders: lead
• For purchases: sale
• Total for all destinations: target_achievement
• For selected goals: the name of the respective conversion as displayed under the Conversion name dimension.

Please make sure to use the conversion name in exactly the right spelling.

Configure the associated settings by selecting Settings and then Settings for the conversion action:

Select the appropriate counting method as previously set in etracker analytics and the desired attribution model:

As a rule, it is recommended to use the attribution of etracker analytics, i.e. the external attribution model for Google Ads. If you have selected the attribution model in Google Ads in the conversion upload configuration of etracker analytics, select data-driven attribution in the Google Ads settings(more information).

Optional: If a further step with the method for measuring offline conversions is displayed when creating a conversion action, select Google Click Identifier:

Carry out the steps for all conversion actions that are to be transferred!

Once all conversion actions to be taken into account have been created, the conversion upload setup is complete.

The following applies to the old Google Ads interface:

To do this, log in to Google Ads and then click onTools in the menu bar:

Go to Conversions under Measurement:

For time-controlled uploads, click onSchedulesand set up a new schedule by clicking on the+ symbol:

SelectHTTPSas the source and enter the source URL created in the upload settings in etracker analytics in theSource URLfield:

This ensures that only Google Ads can retrieve the data. The source URL can be renewed at any time in etracker analytics, but must then be re-entered in Google Ads.

Finally, set the frequency and time and then click onSave and show preview to save the schedule. Google Ads loads the data for the first time, displays a preview and starts the automatic upload.

To ensure that all conversions from the previous day have been processed, we recommend setting a time between 3:00 am and 8:00 am for the upload.

Finally, the conversion campaigns are created in Google Ads.

To do this, go toTools → Conversions → Conversion actionsand click on the+ symbol.

UnderImport, select “Manual import with API or uploads” or “Other data sources or CRM systems” followed by ” Record click conversions ” .

Now define the appropriate category for you (e.g. qualified lead) and enter depending on the conversion selection:

• For orders: lead
• For purchases: sale
• Total for all destinations: target_achievement
• For selected targets: the name of the respective target process as under Engagement reports → Content → Conversion processes output.

Carry out the steps for all conversion actions that are to be transferred and fill in the other fields according to the instructions:

Once all conversion actions to be taken into account have been created, the conversion upload setup is complete.

Optional: If a further step with the method for measuring offline conversions is displayed when creating a conversion action, select Google Click Identifier: