Set up etracker analytics

You’re ready to go! You have registered an account, received your individual account access by e-mail and assigned a password. Follow these eight steps to set it up in no time and ensure the best data quality.

Adapt data protection notice

No data may be collected without a note in the privacy policy and the option to object. Therefore, first of all the appropriate sample text with individual opt-out link from your account Privacy → Data protection noticesimply copy and paste.

Under theAlternativetab, you will find the options for customizing the objection function (e.g. for other language variants).

Select consent option

After the opt-out, the next step is the opt-in, i.e. consent. Here you have three options to choose from:

1. Use without consent: By default, etracker analytics does not require consent and saves the use of content banners if no other services requiring consent are used.
   In this case, you can simply go to point three and integrate the tracking code.
2. Linking etracker analytics with an existing consent management platform or your consent banner.
   Follow the instructions for connecting to external consent management platforms.
3. The easiest way to do this is with the integratedetracker consent manager.
   Follow the instructions for configuring the etracker consent manager.

Integrate tracking code

The tracking code is saved in your account settings when you log in underIntegration → Tracking Codeprovided.

The insertion into the HTML can be done eithermanuallyor using aplugin. Here you will findinstructions for all common CMS and store systems with links to the extensions.

Advanced code setup (optional)

Individual integration options are available for these cases:

1. Individual page naming or area assignment different from page title and URL.
2. Data enrichment at page, visit or visitor level using your own segment dimensions.
3. Cross-device user merging via cross-device identifier (consent required).
4. Recording of conversions via order parameters instead of tagging via CSS selectors.
5. Individual events using a JavaScript function instead of tagging via CSS selectors.
6. Capture dynamic content & single page applications using the wrapper function.
7. For eCommerce tracking in stores for which no plugin is available, eCommerce events can be recorded using manual integration of theetracker eCommerce tracking functionsor by“tapping” Google Ecommerce Events.

Check tracking settings

These are the most important settings for the start:

UnderAccount → Domain filter these options are available:

Domain filter: Misuse, manipulation or tracking requests sent in error occasionally occur. The processing of these erroneous tracking requests can be prevented simply by using the domain filter functionality. We therefore recommend entering all domains associated with the website. Please also pay attention to possible staging environments and the like.

Referrer exclusion: Common payment providers such as 3-D-Secure, Verified By Visa, Paypal, Giropay, Klarna, Stripe, Saferpay, Amazon Pay, Apple Pay or Google Pay are automatically excluded as external sources of origin. Enter any other ticketing or payment providers to be considered here, as well as all other internal domains of the website. The main domain must also be listed.

IP blocking: If you want to prevent internal access from being recorded, you can exclude IP ranges from the count. If this is not possible with IP ranges, it is better to use the objection link in your data protection notice to exclude internal access from being counted.

UnderAccount → Automated tracking auto-tracking can be configured.

Automated area detection: All pages of the website are automatically grouped into up to five levels based on the URL structure. Depending on the URL structure, an adjustment may be necessary. You can also include certain GET parameters in the areas, such as possible language variants. The corresponding parameters must be set underAccount → Data enrichment → Incorporating GET parameters must be specified.

Automated registration of the page name: etracker automatically records the URL path without URL parameters and thepage title as the page name for each page. If the page title is not unique, you can adjust this in the account settings as desired and use the page name from the URL (plus parameters if necessary) instead.

Automated tracking of events: All standard events including scrolling are also recorded automatically. Additional download formats can be added.

Automated tracking of site search configuration: Internal search entries are automatically recorded for standard search parameters.

If there is a deviation from the standard parameters, simply take the search parameter from the URL of the search results page and add it.

https://haveaseat.shop/search?sSearch=round+pillow: sSearch. 

Add tagging

Standard events (see Automated tracking of events) are recorded automatically by etracker. You can measure all other element views and interactions conveniently without any programming effort using theetracker tag manager.You can also set up the measurement of conversion actions. A combination of trigger and etracker tag is created for this purpose.

Optionally, third-party tags can also be controlled via the etracker tag manager, for example for remarketing or affiliate tracking.

Set up campaign tracking and conversion upload

For the marketing platforms Google Ads, Microsoft Ads, Meta Ads and TikTok Ads, you do not have to store individual links for each ad, but can use suitable variables from the platforms. You can find templates for this and the configuration for server-side transmission of conversions to the platforms underConfiguration → Conversion upload. In this way, ad control can be carried out with reliable data quality. Alternatively, the conversion tags of the platforms can be played out via the etracker tag manager. However, this requires the user’s consent, which means that the database suffers.

Advanced configurations

The following additional setup options are also available:

• Tracking native apps
• User management and optional login with SAML Single Sign-On
• Multi-account management: As a company or agency with several websites to operate or manage, you can flexibly link the different accounts with each other.
• Onsite teaser: Check the success of internal campaigns.
• Offsite lead conversions: Are leads generated on your website that are only converted later, e.g. after an agreed test period, trial training, personal appointment or telephone call? Then the lead-in-sale conversion option from etracker analytics should be used to attribute the downstream success to the touchpoints responsible for the original lead. More
• Data enrichment with your own segments: Enrich the data on your pages (page impressions), visitors (users) and visits (sessions) with data from other sources, e.g. with information on the author, keywords or the creation date of posts, the template or page type, the language, etc.More