Campaign link generator

To create campaign links for etracker analytics, it is best to use the campaign link generator. This helps you to add the appropriate campaign parameters to the target URL. These parameters enable a detailed evaluation of the campaign’s success in etracker analytics.

UTM parameters	etracker dimension	etracker parameters
utm_medium	Medium	etcc_med
utm_campaign	Campaign	etcc_cmp
utm_source	Origin	etcc_ori
utm_term	Keyword	etcc_key
utm_content	Variant	etcc_var
utm_id	Display	etcc_ctv

etracker campaign parameters

In order to be able to analyze the performance of ads or marketing measures, it is important to structure the campaign information and the associated parameters in a meaningful way. It is important to subdivide the campaign information as consistently and in as much detail as possible for precise evaluations.

The most important campaign parameters or dimensions for measuring campaigns and required by default (mandatory information) are:

Attribute	Parameter (attribute name)	Description
Medium	etcc_med	Category of the source. By default, the media “SEO” is assigned for recognized search engines, “Social Media” for recognized social media, “Link/Referrer” for other sources of origin and “Type-In” for entries without referrers or parameters (including direct entries).
Campaign	etcc_cmp	Name of the campaign or advertising measure.

These dimensions can be used in addition to the mandatory information:

Attribute	Parameter (attribute name)	Remark
Partner	etcc_par
Display	etcc_ctv
Group	etcc_grp
Booked keyword	etcc_bky
Match type	etcc_mty
Booked device	etcc_bde
Origin	etcc_ori	Overwrites the automatically entered referrer domain.
Keyword	etcc_key	Overwrites the automatically entered searched keyword if necessary. As Google has been encrypting its search results page since the end of 2011, the keyword data for organic search results is rarely transferred. In most cases, the value “not provided” is therefore displayed.
Advertiser	et_cmp_seg1	Name can be customized.
Agency	et_cmp_seg2	Name can be customized.
Goal	et_cmp_seg3	Name can be customized.
Variant	et_cmp_seg4	Name can be customized.
Placement	et_cmp_seg5	Name can be customized.

The names of the five customizable campaign dimensions can be changed underAccount → Campaign dimensions.

Transfer campaign parameter values

The campaign information for the individual dimensions can be transferred as static or dynamic values.

Static: The transferred value is permanently stored in the link, e.g. etcc_cmp=leadgen_dach_2026 (campaign name). Clear naming conventions and good parameter governance are important here:

• Uniform spelling (e.g. lower case without spaces with underscores or hyphens)
• Clear meaning for each dimension
• Central table (governance document) that defines, among other things, which values are permitted and how campaign names and values for variants (e.g. image_a, video_15s) and placements are formed.

Dynamic: The values are automatically added by the advertising platforms using variables, e.g.etcc_bky={keyword}. {keyword}stands for the keyword that triggered the ad. Here you will find an overview of the dynamic parameters of the most important advertising platforms and a possible assignment to the etracker campaign parameters:

Parameter	Google Ads	Meta Ads	TikTok Ads	LinkedIn Ads	Microsoft Ads	Pinterest Ads	Reddit Ads	X Ads
etcc_med	SEA	Social%20Ads	Social%20Ads	Social%20Ads	SEA	Social%20Ads	Social%20Ads	Social%20Ads
etcc_par	{network}	{{site_source_name}}	TikTok	LinkedIn	{Network}	Pinterest	Reddit	X
etcc_cmp	{campaignid} oder feste Eingabe des Kampagnennamens	{{campaign.name}}	__CAMPAIGN_NAME__	{{CAMPAIGN_NAME}}	{Campaign}	{campaignname}	{{CAMPAIGN_NAME}}	{{CAMPAIGN_NAME}}
etcc_grp	{adgroupid} oder feste Eingabe der Gruppe	{{adset.name}}	__AID_NAME__	{{AD_SET_NAME}}	{AdGroup}	{adgroupname}	{{ADGROUP_NAME}}	{{ADGROUP_NAME}}
etcc_bky	{keyword}				{Keyword}
etcc_mty	{matchtype}				{MatchType}
etcc_plc	{placement}	{{placement}}	__PLACEMENT__		{Placement}	{pin_id}
etcc_ctv	{creative}	{{ad.name}}	__CID_NAME__	{{AD_NAME}}	{Creative}	{creative_id}	{{AD_NAME}}	{{AD_NAME}}
etcc_bde	{device}	{{device}}			{Device}
etcc_var	{adtype}				{AdType}	{product_name}	{{CREATIVE_ID}}	{{CREATIVE_ID}}
etcc_key					{QueryString}

Create campaign links

This is how you create an etracker campaign link:

1. Open the campaign link generator via the menu Configuration → Campaign links.
   
2. Copy an existing campaign link or click on Add link +.
   
3. Enter a name for the campaign or the link.
4. Select the type of link:
   • External campaign URL: Classic form for measuring external campaigns using link parameters that are automatically recorded and assigned via the etracker tracking code on the target pages.
   • Internal campaign URL: Success measurement of elements or functions on the website. These measurements are treated separately from external campaigns. More information.
   • External URL forwarding: This type enables the measurement of campaign clicks on external target pages (on which the etracker tracking code is not integrated).
5. Enter a campaign name and select the medium. As soon as you click in a field, a list of existing entries will open. You can either accept an entry or create a new one.
   
6. Optional: Add further parameters for an even more in-depth breakdown and evaluation.
   
7. Click on Add link > to save the link.

The generated campaign link is always displayed at the top left of the editor and can be accepted by clicking on it.

When you save, the link is transferred to the list and the corresponding shortened URL is generated.

The use of the short URL has two main advantages:

• Campaign information and very long target URLs can irritate users and impair trust. Neutral link parameters are significantly less exposed to this risk.
• Link Tracking Protection (LTP) refers to the removal of tracking parameters in browsers such as Safari. So far, only known parameters with individual user or click IDs have been affected by this. Short URLs secure link tracking against such measures in the long term.