october

Changes to tags, triggers or variables are automatically saved as a new version (snapshot). The versioning is visible under the Change history menu item:

Click on Restore to undo all changes from any version. This makes it easy to roll back to an older version.

Over 150 Internet service providers (ISPs) are now automatically filtered out during the company lookup. The filter list can be individually edited and expanded.

In the debug overlay, it is now possible to control whether the displayed tags should actually be triggered. The default is set to “off”.

This trigger can be used to react directly to changes in the Web Storage. This is helpful, for example, if external consent management solutions are to be connected that write changes in the consent status to the local or session storage.

We have created a special Click ID parameter to record the identifiers of the various advertising platforms. These are automatically read from the following parameters:

• Google: gclid
• Bing/Microsoft: msclkid
• Meta: fbclid
• TikTok: ttclid
• LinkedIn: li_fat_id
• Pinterest: epik

This dimension is available in all marketing reports and is used for server-side conversion uploads.

In addition to the templates for third-party tags, the Pinterest basic and conversion tag is also available.

If you call up a trigger or a variable to make adjustments, you can see directly where these are currently being used. This allows the effects to be clearly assigned.

If several conditions have to be met in order to trigger a tag, the trigger group is used. However, if several paths lead to the target, several triggers can now also be selected in the tag configuration. These are then linked with an OR.