Lectures
Content
Introduction to Microsoft PowerBI & etracker analytics
Deep Dive - etracker consent & tag manager
The big review of 2023
The new segment function - a milestone for deeper insights
etracker analytics raw data - Explanation and generation of analysis scripts using ChatGPT
OMR 2023: What is synthetic marketing attribution and why you should care
Prevent data loss with your own tracking domain
Deep Dive - Setting up your own tracking domain
Marketing attribution in times of cookie consent
Deep Dive - Extended options for capturing via CSS selectors
The big review of 2022
Onsite campaign tracking in etracker analytics
Options for exporting data from etracker analytics
Hybrid tracking - avoid analysis distortions & data loss
Engagement analysis with etracker analytics
Campaign tracking with etracker analytics
Deep Dive - eCommerce tracking with etracker analytics
Deep Dive - Browser Developer Tools: How do the dev tools help you when using etracker?
The big review of 2021
Measure the performance of your app and optimize the mobile experience of your users - etracker App Analytics for Android and iOS
etracker analytics Advanced Insights - More insights through segments, filters and custom reports
Deep Dive - etracker REST Report API
Consent-free Google Ads & Microsoft Ads tracking
Cookies & consent management in practice
The new form analysis
Introduction to Microsoft PowerBI & etracker analytics
Deep Dive – etracker consent & tag manager
The big review of 2023
The new segment function – a milestone for deeper insights
etracker analytics raw data – Explanation and generation of analysis scripts using ChatGPT
OMR 2023: What is synthetic marketing attribution and why you should care
Prevent data loss with your own tracking domain
Deep Dive – Setting up your own tracking domain
Marketing attribution in times of cookie consent
Deep Dive – Extended options for capturing via CSS selectors
The big review of 2022
Onsite campaign tracking in etracker analytics
Attention: this recording unfortunately contains unwanted background noise in some places. We apologize for this.