Lectures

Introduction to Microsoft PowerBI & etracker analytics

Deep Dive – etracker consent & tag manager

The big review of 2023

The new segment function – a milestone for deeper insights

etracker analytics raw data – Explanation and generation of analysis scripts using ChatGPT

OMR 2023: What is synthetic marketing attribution and why you should care

Prevent data loss with your own tracking domain

Deep Dive – Setting up your own tracking domain

Marketing attribution in times of cookie consent

Deep Dive – Extended options for capturing via CSS selectors

The big review of 2022

Onsite campaign tracking in etracker analytics

Attention: this recording unfortunately contains unwanted background noise in some places. We apologize for this.

Hybrid tracking – avoid analysis distortions & data loss

Engagement analysis with etracker analytics

Campaign tracking with etracker analytics

Deep Dive – eCommerce tracking with etracker analytics

Deep Dive – Browser Developer Tools: How do the dev tools help you when using etracker?

The big review of 2021

Measure the performance of your app and optimize the mobile experience of your users – etracker App Analytics for Android and iOS

etracker analytics Advanced Insights – More insights through segments, filters and custom reports

Deep Dive – etracker REST Report API

Consent-free Google Ads & Microsoft Ads tracking

Cookies & consent management in practice

The new form analysis