April

Redirect links are now also included in the Last Visitors report. This allows you to analyze campaign links even more precisely and gives you a better overview of their performance.

AI (Artificial Intelligence) has been added to the media in etracker anayltics. This is where the referrer traffic that has reached the website via well-known AI tools such as ChatGPT and Perplexity comes in.

In the Consent Manager, we have added the popular video service Vimeo as a ready-made provider.

We have introduced two new variable types in the etracker tag manager:

Constants make it possible to reuse information in any number of tags. This is practical, for example, for IDs that are used to identify the account for third-party tags.

The custom variable makes it possible to calculate and output values using any function. This allows many variable values to be defined that etracker does not offer as a template. The variable definition can be adapted to the individual needs of each website.