august

The Renner-Penner Report has been converted to the new UI design and the graphics have also been redesigned.

The click path report has been converted to the new UI design and the graphics have also been redesigned with the current colors.

The new attribution model called Independent was introduced, in which a conversion is fully attributed to each contact. The model is therefore also known as all-get-all. It is primarily intended for conversion uploads to marketing platforms, where the focus is less on interaction with other channels.

Variables in the Tag Manager can now be filled with objects and arrays. This is particularly helpful for information from the data layer.