february
March 6, 2026
LinkedIn Conversion Upload
The LinkedIn Conversion Upload is now available in a beta version. All you need to do is enter your LinkedIn account ID and the API token. After successful configuration, conversion actions are then created on LinkedIn according to the etracker conversion name and filled with the corresponding values. The complete instructions can be found here.

March 6, 2026
New currency dimension
The new “Currency” dimension is now available in the e-commerce reports. Goods values are not converted, but purchases can now be meaningfully aggregated using the currency.


March 6, 2026
New dwell time key figures
The new dwell time key figures have also been added to all reports that already contained the old dwell time key figures. The old dwell time key figures have been moved to a new key figure group “Engagement archive”. The archive group is hidden in the report by default and can be added manually like any other key figure group. Views or reports that use the old key figures will continue to display them. API queries to the old key figures also remain valid.
