App Analytics
Tracking of mobile apps
etracker App Analytics is our innovative and easy-to-use solution for tracking mobile apps. App Analytics provides all relevant key figures for success monitoring and data-driven optimization for applications on the iPhone, iPad or Android devices. This allows you to analyze the use of both your apps and your websites in a single application and uniform interface.
Simply implement the software development kits (SDKs) for the respective mobile operating system and the key figures for the mobile apps are automatically collected and made available in the app analytics reports.
Integration
App Analytics is available in the etracker analytics Enterprise Edition. The software development kits (SDKs) for tracking in Android and iOS apps contain the actual library for the respective platform, documentation of the functions provided and a sample app that shows how the library can be integrated into your own app.
You can download the SDKs directly in your etracker account under Integration → Mobile app download.
Reports
In the etracker analytics reports under App Analytics, the reports Usage per screen, Visitors and Technology answer all important questions about the evaluation of your app.
Usage per screen
- What are the most popular contents (screens) of an app?
- How long do visitors spend on average on the individual screens?
- How does the use of screens develop over time?
Visitors
- How many visitors use the app?
- How many visits to the app have taken place?
- How does general app usage develop over time (month, week, day)?
- Does app usage depend on the day of the week or the time of day?
Technology
- How is usage distributed across the different device types (smartphone and tablet), manufacturers, operating systems & operating system versions?
- Were specific manufacturers, device types or operating systems overrepresented or underrepresented over time, at certain times of day or days of the week?