Consent management analysis
Analysis Report
The “Analysis” report is available for evaluating cookie consent. This can be accessed via the main menu under “Consent Manager”, which has been expanded to include the new submenus “Configuration” and “Analysis”. Clicking on “Analysis” takes you to the new report.
Within the new report, the data can be analyzed using specific dimensions. The category “Consent Manager” is permanently defined. When using the etracker Consent Manager, the type of dialog – differentiated by “Box” and “Banner” – is specified for the objects. The “Cookie consent” object is also included. The decisive values are provided by the underlying actions “allow” and “deny”, which reflect the direct consent or rejection of the user.
In order to be able to interpret the data in the report precisely, it is crucial to differentiate between the key figures:
- Visits: Indicates the number of visits during which the dialog was displayed or an interaction took place.
- Visitors: Shows the number of visitors to whom the dialog has been presented or who have made a selection.
- Events: Reflects the total frequency of events. For example, since every page view is counted for the dialog and users can theoretically interact multiple times, this value represents the sum of all playouts or interactions.
Important for analyzing the consent rate is the fact that only real events are recorded in the report. If a returning visitor calls up the page and is not shown the consent dialog again because their selection has already been saved, this call does not appear in the report. The statistics therefore focus purely on active interactions with the dialog.
Additional dimensions can be added at any time to make the analysis even more in-depth. As soon as the desired configuration has been created, it can be saved as an individual standard view so that the preferred data can be accessed directly the next time it is called up.
Use the new report for the immediate approval rate on display. This is particularly valuable for testing the effect of changes to style, design or texts. To evaluate the long-term overall impact, including all returning visitors, you can continue to access the “Visits/visitors with cookies” key figures in the traffic reports as usual. By adding the “Device type” dimension, the differences in the impact of the content dialogue between desktop and mobile users can be specifically evaluated and optimized.
This analysis option can be used flexibly: consent rates can also be shown in the new report when using external consent management platforms (CMP), provided that etracker is listed as a provider in the respective platform.